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Sound Transit 2025 all-staff meeting brand
Full branding and concept for 2025 all-staff meeting
Tools: Illustrator, After Effects Date: September-October 2025
Process
1. Concept
Sound Transit’s annual all-staff meeting gets a new theme each year, and for 2025, I developed the “Leveling Up” brand. I built the concept around an 8-bit light-rail character inspired by classic Nintendo games.
2. Deliverables
The deliverables included marketing graphics, a PowerPoint template, day-of posters, animated elements, and staff giveaways.
MARKETING GRAPHICS
A poster was hung up around campus and posted on the internal web page for employees.
Top: Banner for internal website, Bottom: banner applied on website.
POWERPOINT TEMPLATE
Designed PowerPoint master slides to make it easy for anyone to add their content in the PowerPoint.
Designed individual characters for the speakers
DAY-OF POSTERS
Banners hung on the inside & outside of the venue.
ANIMATIONS
Moving train animation, played in breaks
Welcome animation, played at the beginning of the meeting
STAFF GIVEAWAYS
Sticker Sheet
Postcard
Magnet
Poster
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